Privacy Policy

1. Introduction

BiteCal AI (“us,” “we,” or “our”) operates the bitecal.ai website and the BiteCal mobile application (the “Service”). Your privacy is important to us, and so is being transparent about how we collect, use, and share information about you. This Privacy Policy applies to your use of our Service, and it describes the types of information we may collect from you, how that information is used, how it is shared, and your rights and choices with respect to it.

Please read this Privacy Policy carefully together with our Terms of Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

2. Definitions

• Service means the bitecal.ai website and BiteCal mobile application operated by BiteCal AI.
• Personal Data means data about a living individual who can be identified from that data (or from that and other information in our possession or likely to come into our possession).
• Usage Data is data collected automatically, either generated by use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
• Cookies are small files stored on your device (computer or mobile device).
• Data Controller means a natural or legal person who determines the purposes and manner in which any Personal Data is processed. For the purpose of this Privacy Policy, we are a Data Controller of your data.
• Data Processors means any natural or legal person who processes data on behalf of the Data Controller.
• Data Subject is any living individual who is the subject of Personal Data.
• User is the individual using our Service — the Data Subject, which is the subject of Personal Data.

3. Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”), including but not limited to:

• Email address
• First name and last name
• Phone number (optional)
• Date of birth, height, weight, gender, activity level
• Meal photos and logged food items
• Cookies and Usage Data

Usage Data

We may also collect information that your browser or device sends whenever you visit our Service or access it through a mobile device (“Usage Data”). This Usage Data may include your computer's Internet Protocol address (IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

Tracking Cookies Data

We use cookies and similar tracking technologies to track activity on our Service and hold certain information. Examples of the cookies we use:

• Session Cookies. We use Session Cookies to operate our Service.
• Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
• Security Cookies. We use Security Cookies for security purposes.
• Advertising Cookies. Advertising Cookies are used to serve you with advertisements that may be relevant to you and your interests.

4. Use of Data

BiteCal AI uses the collected data for various purposes:

• To provide and maintain our Service
• To notify you about changes to our Service
• To allow you to participate in interactive features of our Service when you choose to do so
• To provide customer support
• To gather analysis or valuable information so that we can improve our Service
• To monitor the usage of our Service
• To detect, prevent, and address technical issues
• To analyze meal photos and generate calorie and macronutrient estimates
• To fulfill any other purpose for which you provide it
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection
• To provide you with notices about your account and/or subscription, including expiration and renewal notices, email instructions, etc.

5. Data Retention

BiteCal AI will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

BiteCal AI will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

6. Data Transfer

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located outside India and choose to provide information to us, please note that we transfer the data, including Personal Data, to India and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. BiteCal AI will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy, and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

7. Disclosure of Data

We may disclose Personal Data that we collect, or that you provide:

• Disclosure for Law Enforcement. Under certain circumstances, we may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities.
• Business Transaction. If we or our subsidiaries are involved in a merger, acquisition, or asset sale, your Personal Data may be transferred.
• Other cases. We may disclose your information with your consent, to our subsidiaries and affiliates, to contractors, service providers, and other third parties we use to support our business, to fulfill the purpose for which you provide it, or for any other purpose disclosed by us when you provide the information.

8. Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

9. Your Data Protection Rights Under GDPR

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. BiteCal AI aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

In certain circumstances, you have the following data protection rights:

• The right to access, update, or to delete the information we have on you.
• The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
• The right to object. You have the right to object to our processing of your Personal Data.
• The right of restriction. You have the right to request that we restrict the processing of your personal information.
• The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable, and commonly used format.
• The right to withdraw consent. You also have the right to withdraw your consent at any time where BiteCal AI relied on your consent to process your personal information.

10. CalOPPA Compliance

CalOPPA is the first state law in the United States to require commercial websites and online services to post a privacy policy. Per CalOPPA we agree to the following: users can visit our site anonymously; our Privacy Policy link includes the word “Privacy” and can easily be found on the home page of our website; and users will be notified of any privacy policy changes on our Privacy Policy page.

Our Service honors Do Not Track signals and does not track, plant cookies, or use advertising when a Do Not Track (“DNT”) browser mechanism is in place.

11. Your Data Protection Rights Under CCPA

If you are a California resident, you are entitled to learn what data we collect about you, ask to delete your data, and not to sell (share) it. To exercise your data protection rights you can make the following requests:

• Ask for disclosure of business or commercial purposes for collecting or selling your Personal Data, the categories of sources, the categories of third parties with whom we share it, and the specific pieces we have collected about you.
• Ask us to delete your Personal Data.
• If you are a business, ask to opt out of future selling of Personal Data to third parties.

12. Service Providers and Subprocessors

We may employ third-party companies and individuals to facilitate our Service (“Service Providers”), provide the Service on our behalf, perform Service-related services, or assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

13. Children's Privacy

Our Service does not address anyone under the age of 18 (“Children”). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

14. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective, and update the “effective date” at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

15. Data Protection Officer

BiteCal AI has appointed a Data Protection Officer (DPO) responsible for matters relating to privacy and data protection. The DPO can be reached at:

16. EU Representative (GDPR Article 27)

For users in the European Economic Area, BiteCal AI maintains an EU representative. You can reach our EU representative at legal+eu@bitecal.ai.

17. Contact Us

If you have any questions about this Privacy Policy, please contact us: